Magic SmartUX, acquired through PowWow and now part of Magic Software, gives business and IT teams a practical way to simplify complex systems and extend them to secure, role-based apps across mobile, web, and desktop.
Omni-Channel
iOS, Android, Windows, HTML5
Low-Code
Accelerated UX modernization
Enterprise
Built-in governance and security
Why SmartUX
SmartUX originated at PowWow as a rapid platform for modernizing legacy applications. Since joining Magic Software, it has become part of a broader modernization and integration strategy that helps organizations move faster without replacing every system of record.
From acquisition to platform value

SmartUX strengthens Magic's enterprise portfolio by making it easier to modernize front-end experience while preserving existing business logic.
Teams do not need another disconnected app layer. They need a platform that modernizes the user experience while respecting system complexity, governance requirements, and operational scale.
Convert complex screens and outdated processes into guided, intuitive experiences that improve adoption and execution speed.
Use low-code design workflows to prototype, iterate, and launch enterprise apps quickly with shared governance.
Integrate with enterprise systems, cloud services, custom APIs, and workflows to orchestrate complete user journeys.
Apply authentication, identity-aware access, and policy controls at design time to support secure rollout at scale.
Deliver a consistent experience across desktop, tablet, and mobile so teams can execute critical tasks anywhere.
Enable business teams to contribute to app design while IT enforces standards, architecture, and lifecycle control.
SmartUX Studio + AI
SmartUX Studio combines low-code execution and AI assistance to compress build cycles, reduce implementation drag, and help teams move from concept to validated workflow quickly.
Common Deployment Scenarios
SmartUX is especially effective in environments where teams need to simplify complex enterprise interactions and move critical work to the edge without compromising governance.
Success StoryWest Coast Reduction selected Magic to modernize a legacy field app while preserving JD Edwards business processes. The combined SmartUX and xpi approach reduced risk, improved usability, and accelerated operational execution for mission-critical driver workflows.
200
Specialized Vehicles
150
Drivers Enabled
20+
Enhancements Delivered
Implementation Highlights
Bring your current systems, user challenges, and roadmap priorities. We will help you define a practical rollout for secure, modern enterprise experiences.