How Michelman Improved Data Accuracy by 50% and Saved 60+ Hours a Week with JDE and Salesforce Automation

50%

Better Data Accuracy

60+ hrs

Saved Per Week

<10 mo

ROI Achieved

The Challenge

After upgrading to JD Edwards and deploying Salesforce as their CRM system of record, Michelman discovered a serious problem: manual data synchronization between the two systems was only 40% accurate. Sales teams were working with unreliable data, sample order tracking was inconsistent, and the effort required to keep systems aligned was consuming hours each week across sales and quality teams. The root issue wasn't the systems—it was the absence of automated integration between them.

The Solution

Michelman deployed Magic xpi with Magic Software's Oracle-certified JD Edwards connector and Oracle Orchestrator compatibility to automate the synchronization between JD Edwards ERP and Salesforce CRM. The code-free integration environment eliminated the fragile manual process and established a stable, reliable data pipeline between both systems—giving sales teams a single source of truth and enabling accurate tracking of sample orders, conversion rates, and customer activity without manual reconciliation.

The Results

Data accuracy between JD Edwards and Salesforce improved by 50%, from 40% to 90%+
More than 60 hours per week of manual data entry and reconciliation were eliminated
ROI was achieved in less than 10 months from deployment
Sales and quality teams gained reliable, real-time visibility into sample orders and conversion tracking
A single source of truth across JDE and Salesforce enabled better, faster business decisions
The code-free integration environment reduced IT maintenance overhead and increased system stability

At a Glance

Customer: Michelman
Industry: Advanced Materials Manufacturing

Magic Products Used

Magic xpi Integration Platform
JD Edwards Connector (Oracle-Certified)
Salesforce CRM Connector
Oracle JD Edwards Orchestrator

Campaign

The Strike Team for Hard ERP Integrations

Complex, multi-system integrations that others can't handle. We solve the hard problems, fast.

“Magic has an uncanny ability to easily use new features in the JD Edwards Orchestrator to work seamlessly with their platform.”

Trisha Muir, ERP Manager