How Bishop-Wisecarver Unified ERP, CRM, and E-Commerce to Empower Their Sales Team

Bishop-Wisecarver Group—a manufacturer of linear and rotary motion solutions—was running their ERP, Sugar CRM, B2C e-commerce, and B2B e-commerce platforms as four separate islands. Transactions and updates happening in one system weren't reflected in the others, forcing sales representatives to rely on internal staff every time they needed consolidated data. There was no centralized view of sales activity, and the manual coordination required to keep systems aligned was consuming time that should have been spent serving customers.

Bishop-Wisecarver selected Magic xpi for its product strength, pre-built Sugar CRM connector, and ability to integrate with any third-party system. Magic's team built a centralized integration layer connecting all four platforms with bidirectional data exchange—so updates in the ERP flow to CRM and e-commerce, and sales activity in the field is reflected back across the enterprise. External sales representatives gained the ability to access consolidated, up-to-date information independently, without needing to route requests through internal staff.